SELECTED WORK
SWIFT
BRANDING / FINTECH
Respecting a legacy,
creating a framework
for the future
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Swift undertook a full global brand refresh to bring clarity, consistency, and contemporary relevance to a well-established brand. The challenge was to modernise an extensive and evolving system of services while preserving the trust, safety, and heritage Swift is known for worldwide. Our approach balanced respect for that legacy with a confident, future-facing perspective—creating a unified brand framework designed to work globally, scale effortlessly, and support Swift’s next phase of growth.
With: Cutler+Goddard / Position: SD (freelance)
KEARNEY
BRANDING / MANAGEMENT CONSULTING
Built around the power
of original thinking
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Kearney’s brand refresh repositions the firm around the individuals who define it. Built on the idea of “originals”, the new brand celebrates the collective strength of Kearney’s unique workforce—bringing their independence of thought, depth of expertise, and human perspective to the forefront. The result is a modern, expressive brand that reflects who Kearney is today and reinforces what sets it apart.
With: Siegel+Gale / Position: SD (freelance)
SIMPSON’S IN THE STRAND
BRANDING / HOSPITALITY
Evolving a
London institution
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The Simpsons rebrand set out to revive a tired landmark by reconnecting it with its rich history while reshaping it for a contemporary audience. By honouring the character and legacy of the establishment and translating it into a modern expression, the new brand restores relevance, confidence, and cultural resonance for today.
With: Givaudan Creative Studio / Position: SD/AD/CD (freelance)
GIVAUDAN
BRAND COMMS / FLAVOURS & FRAGRANCES
Bringing a global brand to
life across every touchpoint
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At Givaudan, I collaborate with the global Creative Studio team providing design and art direction support across a wide range of projects and disciplines.
Projects include campaign concepts and design, visual treatment toolkits and guidelines, video storyboarding and art direction, photography strategy and art direction, experiential design, interior and signage design, event design, packaging design… to name just a few.
With: Givaudan Creative Studio / Position: SD/AD/CD (freelance)
OSPREY CHARGING NETWORK
BRANDING / EV CHARGING INFRASTRUCTURE
