Constant Art branding
Taking art forward
SERVICES
Brand strategy / Naming and strapline / Visual identity / Tone of voice / Brand guidelines / Art direction / Animation / Copywriting / Website / Social media
Constant Art, part of the ConstantineKSA network, is a visionary art consultancy dedicated to creating unforgettable art experiences and cultural strategies across the Middle East and beyond. Merging tradition with innovation, Constant Art fosters a thriving environment where local, regional, and international talent can flourish and inspire on a global stage. Their mission is to realise the creative potential of some of the world’s most exciting contemporary art scenes, offering holistic support from conceptualisation to execution.
Our work included defining their unique positioning and guiding principles through a strong brand strategy, crafting a name that resonates with their purpose and market, and developing a visual identity that reflects their values through a thoughtfully designed brand toolkit. To ensure consistency across all touch-points, we created comprehensive brand guidelines. A website and social media guidance was designed to enhance their digital presence and engage their audience.
A thorough strategic process
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The design process began with an in-depth brand workshop to understand Constant Art’s vision and values. From this foundation, we developed a central principle "Shaping a new future with art" which informed every element of the project.
Constant Art brand strategy – JMCO
Constant Art proposition – JMCO
A dynamic fusion of innovation, heritage and vision
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The Constant Art logo is a continuously moving symbol, reflecting their unceasing drive and commitment to innovation. Drawing inspiration from geometric Arabic patterns, the design pays homage to the region’s rich cultural heritage while aligning with Saudi Arabia’s Vision 2030. This interplay between tradition and modernity underscores their dedication to shaping the art landscape in transformative ways.
Constant Art logo treatment – JMCO
Constant Art image treatment – JMCO
Modern Saudi captured through our colour palette
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The brand’s colour palette centres around green, a nod to its Saudi roots and a symbol of growth, renewal, and prosperity. The modern yet regionally sympathetic aesthetic ensures the brand resonates with local audiences while appealing to a global market.
Dynamic typography and animation
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Looping typography and logo animation bring the central principle to life, adding a dynamic and contemporary dimension to the brand identity. These elements convey a sense of movement, progress, and evolution, key to Constant Art’s mission.
A digital showcase of their vision and strategy
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Building on the brand strategy and identity work, the website is designed to serve as a digital showcase of Constant Art’s vision and services. It integrates the bold visuals and strategic messaging developed throughout the project, ensuring a cohesive and engaging user experience.
Constant Art website mobile design – JMCO
Constant Art website desktop design – JMCO
Constant Art website details – JMCO
Constant Art social templates – JMCO
Constant Art video application – JMCO
Constant Art brand guidelines – JMCO
Through our collaboration with Constant Art, we have crafted a brand identity that seamlessly intertwines innovation and tradition. From strategy to execution, the project reflects their commitment to reshaping the future of art in the Middle East and beyond.
CREDITS
Strategy and copywriting: with David Sharp
Animation: Straightola
Font: Crystal by Newglyph