Brand thinking,
creative direction
and design

I help businesses build new brands, evolve existing ones and make what sets them apart easier to see.

I also work with agencies and in-house teams that need experienced creative direction and design, bringing a clear point of view, sound judgement and hands-on involvement to the work.

The starting point is always the same: understand what needs to change, find the idea worth building around and give it the right expression.

BRAND & COMMUNICATIONS

SERVICES

01/04

BUILDING A BRAND
BRAND STRATEGY / POSITIONING / NAMING / BRAND IDEA / VISUAL IDENTITY

01

  • When a new proposition needs a clear point of view.

    A new business, product or service needs more than a name and a visual identity. It needs an idea that captures what it stands for and gives people a reason to understand and remember it.

    I help shape the thinking, positioning, name and identity, creating a foundation that feels right for the business and gives it room to grow.

EVOLVING AN EXISTING BRAND
BRAND EVOLUTION / POSITIONING / VISUAL IDENTITY / BRAND ARCHITECTURE / BRAND DEVELOPMENT

02

  • When the business has moved on.

    As a business grows, its offer, audience or ambitions can change. Sometimes the brand no longer reflects the quality of the business or the direction it's heading.

    I help you understand what still works, what needs to change and how to move the brand forward without losing what makes it recognisable.

MAKING YOUR DIFFERENCE CLEAR
BRAND POSITIONING / BRAND IDEAS / NAMING / CREATIVE DIRECTION / IDENTITY DESIGN

03

  • When something important about your business isn't coming through.

    You may have a strong offer, a valuable proposition or a genuinely different way of doing things, but if the brand doesn't communicate it, that difference can be hard to see.

    I find the idea that brings your value into focus, then shape the positioning and creative expression to help people understand what makes your business worth choosing.

LEADING THE CREATIVE
CREATIVE DIRECTION / CONCEPT DEVELOPMENT / DESIGN DIRECTION / BRAND COMMUNICATIONS / HANDS-ON DESIGN

04

  • When the work needs experienced creative thinking and direction.

    Sometimes you already have the strategy, team and brief. What you need is someone who can see the opportunity, challenge the obvious, develop the creative and help bring the work to its best.

    I work with agencies and in-house teams as a senior creative partner, leading a defined project, developing concepts, setting design direction or getting hands-on when the work needs experienced design input.

    My experience spans brand identity and wider brand communications, including campaigns, digital, social, print, events and environmental design.