BRAND IDENTITY
AND BRANDING
SERVICES
01/03
BRANDS BUILT ON CLEAR THINKING AND CREATIVE DIRECTION
A strong brand is more than a recognisable logo. It's how a business expresses what makes it different, communicates its value and connects with the people it wants to reach.
I'm Jonathan Martin, an independent brand designer and creative director working with ambitious businesses to create brands with clarity, character and purpose.
From new ventures establishing their place in the market to established businesses ready for their next chapter, I bring business understanding and creative thinking together to build identities that mean something and make an impression.
BRANDING THAT GIVES GOOD IDEAS
THEIR BEST EXECUTION
Every business has something that makes it worth choosing. The challenge is making that value clear, relevant and compelling to the people who matter.
I approach branding by first understanding the business, its ambitions and what sets it apart. That thinking becomes the foundation for a creative idea, shaping an identity that feels considered, distinctive and true to the brand.
The result isn't design for design's sake. It's a visual and verbal identity with a clear reason for being, built to work across the business.
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Understanding your business, audience and competitive landscape to establish a clear direction for the brand. Defining what makes you different and how that should be communicated.
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Finding the right name, language and central idea to express what your business stands for and make it easier to understand and remember.
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Developing the core elements of your identity, from logo and typography to colour, graphic language and imagery. Every decision contributes to a coherent creative idea.
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Creating the principles and tools needed to maintain consistency and give your brand room to grow.
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Bringing the identity to life across websites, campaigns, social media, print, packaging, signage and other key touchpoints.
BRANDING SERVICES
ONE CREATIVE LEAD, THE RIGHT THINKING AROUND IT
JMCO is led by me, Jonathan Martin. With 15 years of experience across branding and communications, I bring the perspective of an experienced creative director with the involvement of a hands-on designer.
You work directly with me throughout the project. Where additional expertise is needed, I bring together the right creative and specialist collaborators for the job.
A focused, independent approach with the experience and capability to deliver work to a high standard.
JONATHAN MARTIN
BRANDING THAT WORKS IN THE REAL WORLD
Selected projects demonstrate how different businesses have used branding to establish a new proposition, express their character or change how they're perceived.
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Propulo
Giving a new property model a clear, approachable identity
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Haps
Turning the science of impact into a trusted brand idea
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Constant Art
Giving an art consultancy a distinctly Saudi point of view
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Reframe Digital
Giving a digital agency room to think differently
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Osprey
Giving a new name the energy to stand apart
BRAND IDENTITY AND BRANDING
SERVICES
01/03
IS IT TIME TO GIVE YOUR BUSINESS
A STRONGER BRAND?
Whether you're launching something new, entering a new market or looking to bring greater clarity and character to an established business, let's talk about what branding could do for you.